For sales and marketing professionals, creating and providing accurate, timely and useful information to current and prospective clients is critical to establishing value propositions, differentiating one's organization in the marketplace, and capitalizing on revenue opportunities. In this context, the following content considerations become important:
 

		maintaining consistency of messages, brand promises and value propositions
		adherence to branding and presentation standards
		accuracy and currency of product and pricing information
		personalization of content to address client queries and specific business needs
		the ability to reuse portions of sales and marketing content in multiple document types and multiple output forms, such as PDF's and Powerpoint presentations
		the ability to publish and deliver product and pricing information on demand and respond quickly to customer enquiries
		multiple authors, contributors and reviewers involved in the content-creation process
		the ability to localize content for consumers in different geographies
		the ability to quickly and easily update content

 
SiberSafe XML, with its comprehensive feature set, allows teams of marketing professionals to collaborate and create reusable marketing content that can be localized to specific geographies and target markets. Using SiberSafe's DocBuilder application, sales professionals can quickly and effectively search this content, immediately assemble sales materials and proposals in a manner that addresses a client's specific buying considerations. These materials can then be output to a variety of formats and sent to the client instantaneously.
 
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